Tourism department quadruples in size

Clay County Tourism Director Kimberly Morgan told Tourism Development Council members that staffing in her department had increased four-fold in response to a 2018 strategic plan. Morgan reviewed several elements of the 2018 five-year plan before describing the implementation of a new 2022 strategic plan during the TDC’s Nov.7 meeting.

She said one goal of the 2018 report was to increase her department’s staffing levels, and she reported that the county’s tourism department has grown from one person to four.

She added that the 2018 report’s recommendation that the county improves tourism marketing was accomplished with a three-year contract with Evok Advertising, successful campaigns across many different platforms, the launch of a tourism-specific website and co-op partnerships with Visit Florida, Wander Media, Florida’s First Coast of Golf, Undiscovered Florida, Miles Media, Visit Jacksonville and Florida’s Northeast Coast.